Direct Marketing vs Brand Building
This should not be considered a versus situation as if you operate or are the owner of a business the idea should be to have both of these elements working in concert. However, for the sake of this discussion, we shall make the effort to compare and contrast.When you really
The digital pivot during the pandemic
Paradigm shifts in industry are common as companies fight to innovate and be on the cutting edge of technology however while these shifts are normally brought on by self-interest and drive for profit. The country by country spread of the coronavirus and subsequent health measures enforced by each nation’s health
Recycling Plastic our Responsibility
Waste disposal habits in Jamaica are generally underdeveloped. As evidence, one can simply take a look at the island’s gullies, which were meant solely for drainage purposes, and see how they are being used by nearby communities for dumping. This particular action has had a hazardous effect on the diverse
Benefits of a LinkedIn Company Page
Content Beneficial to Your Audience You can make sharable content that's available in different formats suited to your target audience's viewing choices. Your viewers become engaged advocates of your business and spread your global reach and influence. You'll Stand Out From Your Competitors hare company news and information about your company culture that
Why do people follow brands?
Firstly, there has to be a realization that the main reason why people follow brands is that they are consumers. And as consumers, they become customers of a particular brand because of societal factors such as word of mouth, attractive packaging, price points, positive experience, etc. So with that being
5 must see benefits of a landing page
Landing pages directly support your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales. 1 Lead Generation You could capture new leads at a much higher rate simply by sending visitors to targeted landing pages. Landing pages provide a very easy
Staying plugged in with your customers on social media During Covid-19
It is important for both brands experiencing hard times as well as those experiencing booms to communicate effectively during this time. Here are some tips on how you can successfully maintain your customer relationships by engaging with your followers through social media. Driving sales while keeping your brand top of
Key elements to an effective landing page
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. When supermarkets came about; everything from locations of products on shelves to the display’s size, shape and colour became critical knowledge for all companies interested in making a profit from selling
Packaging Design Case Study
Packaging is vital because, at times, before a customer experience your product functioning they see how it's packaged. Studies have proven that packaging drives purchase intent, product satisfaction and repeat purchases. To really stand out, compelling brand packaging is what it will take. From its introduction into the market in
Native Advertising through Jamaican Content
Now that we’re living in a content-heavy world, native advertising offers advertisers a way to reach out to their audience without being overbearing. According to research, this means that many native ads are viewed for the same amount of time as editorial content, and native ads are far more likely
We happily camp outside the norm
The landscape of what is required from a creative agency has certainly changed as we progress further into the digital age. Gone are the days where a simple roll out of print, television and radio advertisements would be enough to service a full campaign.