5 must see benefits of a landing page
Landing pages directly support your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales.
1 Lead Generation
You could capture new leads at a much higher rate simply by sending visitors to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.
2 Increase Conversion
Using a landing page to target your campaign traffic results in an average increase in the conversion rate of up to 25%. Every time a lead completes a conversion form on a landing page, you are collecting valuable information. You can then use this information to understand what types of visitors to your website are converting also you will have gathered a baseline of information about a lead before future interactions.
3 Build Credibility
A landing page will offer a credible impression and cultivate trust to visitors. Your landing page should offer a credible impression and cultivate trust for your visitors. This is critical because, as the old adage goes, once your credibility goes down, you are unlikely to regain it.
4 Understand which prospects are more engaged
You can track conversions of existing leads, which you can then use to identify which target demographic is more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your landing page, which you could use in the sales process.
5 Campaign Measurement
Ability to track campaign effectiveness and perform AB testing for improved results. Track the most important landing page metrics; those that will give you the ability to help actively monitor the performance of your campaign.
