Direct Marketing vs Brand Building
This should not be considered a versus situation as if you operate or are the owner of a business the idea should be to have both of these elements working in concert. However, for the sake of this discussion, we shall make the effort to compare and contrast.When you really
The digital pivot during the pandemic
Paradigm shifts in industry are common as companies fight to innovate and be on the cutting edge of technology however while these shifts are normally brought on by self-interest and drive for profit. The country by country spread of the coronavirus and subsequent health measures enforced by each nation’s health